Target

Throughout the process of making plans, needs, taking into account the objectives of the plan. Why are you writing the plan? Is it to manage for the company? Or is it about money?

The annual plan will be used to run a business. The business plan is used to attract capital. But there are exceptions, and often the difference between annual plans and business plans fall apart. Banks and other lenders or investors require a copy of the annual per year. And administration, business plan in order to provide a basis for business operations.

Note the clear difference between the annual plan and business plan that is not important. The most important thing is the main task of the main audience for the plan to keep it clean. In general, if the plan is used to attract investors and lenders, which is the main goal and foreigners are the main target group. If this plan will help businesses who are the main objectives and the main community.

Some or all of the following should be part of the plan, depending on your goals.

Summary

Abstract should be brief and concise, one page is ideal. You must have the following:

General strategies. It begins with a brief description of your business strategy. If your business is based, at least at first, described in a product or service in the introductory paragraph.

The logic of the strategy. In the next paragraph or two to explain why the sense of strategy and why your product or service promised. Did you go to a fast growing market and offer a unique product or service that differentiates your company from an existing business?

Business Development. Then you need to describe the stages of your company

Has there been turnover?

Did you test the market?

It has developed a prototype?

Market research conducted?

Business Development. The names of the most important person in your organization and explain briefly what skills talents, special or connection that brings to the company.

Financial targets. If your plan has been developed to clarify the capital to the amount of capital you and how you plan to try to use the funds from investors or lenders.

Enterprise organizations. Describe the form of business organization that will take place and where the company is located.

Remember, understanding your CV short and simple. Avoid jargon and technical details. Do not try to summarize the essential elements of the plan. Simply go to the main item that you think is interesting to focus your audience. Place the pie in the sky perspective projection of profit and generalization.

Concept

This concept is a clear explanation of their business strategy. There is a definition of a company or a summary of their market, but a brief summary of one or two key factors that differentiate your company from the competition.

 

Description of the product. New business strategies are often closely associated with the product or service. If this occurs, a clear and substantial of their main product or service. Follow this with a discussion focusing on what makes your product or service in the same bidding in the market. The focus in depth on some attributes competitive product or service.

Impact factor. You need also to other areas of your company at the center of their strategy. Areas that can have a significant impact on strategic alliances, marketing, research and development or strategic alliances with other companies. For example, if everyone in your company sell your products through retail, but you feel that you develop a competitive advantage by selling through direct mail, consider this concept in the discussion section.

Market and competition should be included as a reference point when needed. Further analysis of the factors to be taken later in the plan.

The current situation

This section is best suited for systems that are used to find the funds. This section describes the development stage of your company and what the requested funds will be used.

There are three main reasons for seeking external funding, commissioning, funding for expansion and year of funding.

Start-up capital. If you are looking for initial funding, a list of specific objectives were achieved and all the positive developments should not be misleading to highlight. You should be able to anticipate questions from the lender or investor needs.

Market research conducted?

This is a product prototype that was developed?

Facilities have been leased?

This is a management team in place?

Production was stopped?

Marketing plan ready?

Is the promotion and financing terms are at the stage of development your company better get your business ahead of your financial arrangements.

Finance expansion. If your company is already running and seeking financing for expansion, you obviously have to show that they are not really looking for funding opportunities as a way to solve existing problems, or to cover losses or extraordinary expenses such as how commissioning will be experienced.

Financing sport. Many investors and lenders offer to finance the work. Who is willing to consider that you have a clear plan will see the reasons for current problems or past and provide a strong corrective action plan.

No matter what type of financing you need to be a financier of the source and amount of capital that has been achieved. It is expected that leaders have substantial capital invested in the company’s employees. You will feel more comfortable if they recognize the other investors who have participated in the initial stages of financing.

Market

Later in this book you will learn to develop and write a marketing plan. You can refer to the section now. Aspects of this plan must be addressed in your business plan.

What is the potential market?

How many people or companies using the products of competitors, the same or similar to what you offer or plan to offer?

How many views can potentially have a use for the product?

Emerging markets, equitable or from?

Market Segmentation

Nearly every segment of the market has some important and distinctive. While it is segmented, the likelihood is that it’s better to be big. This is especially true when the market is a multi-regional to a product or service, or national level. If so, segmentation is almost necessary, especially for small businesses, if you expect to be competitive.

You need to discuss segmentation in the category of your business and how you handle them any positive or negative, can have your particular business. Almost all markets are segmented by price and quality. In general, however, is not the price and quality are not clear segmentation of the market or permanently. More robust segmentation can be found in the rules to evaluate the use of products or services and the importance of different consumers.

Consumer Analysis

In your business plan, the typical consumer in the market segment they target assessed. There are many variables in the analysis of consumer behavior to consider. Try to focus on the likelihood of behavior, to best determine how your product will be able to survive in their markets. Search

Who would have appeal to consumers?

What are the choices between competing products?

Marketing campaign or media channels, offering the best vehicle to reach a customer base appear?

And the following questions:

Disposable income of consumers to spend the revenue target in the picture?

How to buy your target consumers

Decision

Consumers have already been to a particular brand before visiting the store or buy impulsively sell?

What characteristics influence the purchase of a product or service through competition?

Competition

Include an overview of the company and their products and / or services, you will be in direct competition with. Identify and determine the market leader, which

A success. The emphasis on the characteristics of business or offers that are different from you.

Not in this section just because you do not

there is no competition at this time. If there is no product or service similar to yours on the market, the identity of a company that provides products or services that are substantially the same function. You should also try to companies that enter the market or in development of products or services offered in competition with those who you may have to be identified.

Features and Benefits

Briefly describe the main features of the product or service concept plan. This section should explore the features and advantages of the. It is important to be clear, not only the specifics of your product or service, but also to clarify the benefit of consumers. What makes your product or service offering significantly better than the competition?

Competitive Analysis

In this section you will have a thorough analysis of the competitive advantages and weaknesses of your business to do. By exploring the weaknesses of the information that will help to assuage concerns that can arise, because of its ability to significantly inhibit the success should be counted.

This section is important, especially if your business is a start-up, because you usually have a well established company that has inherent advantages, such as financial strength, reputation and established distribution channels to compete.

Position

The position can be imagined as a marketing strategy for your product or service. Position defines how to make your product to your target audience.

The first step is to decide what would be your target audience. Consisting of potential customers who bring some of your marketing efforts. Often these groups are not the only nor the largest market

for your product, but the market will be based on competitive factors and the benefits of the product, you would think you can work more efficiently.

Start-ups are more successful if it is for a very specific audience very limited. Markets are generally rather large, established companies will dominate.

Once you’ve determined your target market, you need to decide how they want consumers to see your products.

Is a leading provider of high quality?

Is there a substitute for a low cost?

There is a full service alternative?

If you have a product or service business, you can use your marketing strategy to fit the overall corporate strategy. This does not always happen, but it is very important in all cases, product strategy in line with your overall business strategy.

Advertising and Sales Promotion

In this section gives an overview of your overall marketing plan. Whether outbreak of methods and media used and why. If you have developed an advertising slogan or unique selling proposition could mention, but not essential. (For a detailed description of unique features and their implications, see Chapter 2, “marketing” to find).

You must include a description of the proposed mix of advertising media, the use of advertising and / or other funding.

Explain how the choice of a marketing vehicle to reach your target audience.

Explain how your best features and benefits of the product.

Make sure that the advertising and promotion programs such as clay, depending on your marketing budget proposal. Effective advertising, usually to motivate the repetition of a message to consumers, to make purchases based. If you arrive on a limited budget, so it is best to at least the most likely prospects, most often, many people from time to time.

Sale

Your sales strategy should be consistent with your corporate strategy, marketing strategy and your company’s strengths and weaknesses. For example, if you are a start-up you in the sale of products for other companies in a highly competitive market planning, is the inclusion of more easily in the market, if you rely on big sales representative or assigned, where the strong presence and reputation in the market. If your business is the sale of high technology products with a variety of customization options, your field staff to be very efficient and pleasant.

Research and Development

A discussion of research and development is clearly not for every company together. When applied, however, want to know the financial research and development of specific, realistic goals. And they want to know that an excessive portion of the company’s resources are plowed into the field. Remember that the banks lend money to companies generally short term, venture capitalists and other investors want to cash in the first round is generally only a few years.

Operation

Surgery is a generic term used for all important aspects of society are not described elsewhere to explain. If the scratch is a production issue, discusses the essential elements of the manufacturing process. For retailers, warehouse operations are discussed. Wholesale operations need to talk about camp.

In addition to discussing areas that are important to the company’s activities, a brief summary of how big business is done, and how certain functions can be performed more efficiently than their competitors. But not long descriptions of business practices or operations that do not sell your business plan, you’ll go financiers.

Person

The focus here are the key people and positions. The main attention should be given to people who have been joined by the company. Details of your previous experience and successes and explain what areas of responsibility in the new society. CV must be included here as part of a system or included in the final sample of this plan.

If it does not occupy an important position, duties and nature of the context of work / experience described in this position.

When the board of directors, any time a member, and summarize the history of this person. If you have an active role in managing the company you have to develop that role.

If the consultant hired by the primary responsibility to provide an overview of the history and function.

Fill out as much as possible key positions before seeking funding. Finance rejected many plans, when the management team is incomplete.

Returns and exit plan

Both debt and equity lenders want to know how you can expect to receive their investment and for the benefit or profit of the company.

Most private investors and venture capitalists in a position to exercise an opt-out of cash within five years. They worry that even if the company is very profitable, it may be difficult for them to sell its stake at an attractive price. This concern is especially true for minority shareholders. Therefore, the exit strategy should be to investors.

Ideally, investors expect a strong desire to publish it so successful that within five years and their actions are highly liquid investments, trading at multiples of solid gains. But often is a realistic goal, businesses large and successful enough to sell at a large company to do. State to guarantee what your exit plan, and it looks realistic.

Money

This section will show, projection or “pro forma” financial statements, balance sheets and cash flow. Businesses also have the historical financial statements. Since the distance in the future, you must specify the number of possible scenarios, which are provided, depending on the complexity of business projects can be three to five year financial projections and scenarios in three ways.

The scenario must be based on the most likely course is that your company into a low scenario, with sales coming in below expectations, and a good step, with an expected turnover and expectations.

Pro-forma profit and loss account should show revenue, operating income and cost benefits for both monthly and annual plan each year. For all but the largest companies are all pro-forma annual report is required. Pro-forma cash flows are expected to occur in the monthly and annual basis. And if your company is already established, should be included on the annual balance sheet and profit and loss.

Provides information to help potential lenders in the understanding of their projections. The lender gives the trust a lot of assumptions underlying the projections, as the numbers themselves.